Last week, we reframed the concept of personal branding. It’s not about creating a fake persona, but rather about aligning who you are with what people experience when they interact with or hear about you. If you missed it, you can read more here. As we develop our understanding of personal branding further, it’s important to know that personal branding …
We are all icebergs: Reframing our understanding of personal branding
It seems to be the season of personal branding. In the last few weeks I have delivered eight different personal branding workshops to groups from four different organizations. These sessions have triggered interesting conversations and all got me thinking: as a coach, do I need to help clients reframe the way they think about ‘personal branding’? One comment in particular …